Legal overview about consumer relations in Brazil

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TABLE OF CONTENTS
About the Authors…………………………………………………………………………………….. 143
National consumer defense system: agents, mechanisms, and challenges….. 153
Renata Campetti Amaral and Caroline Visentini Ferreira
Gonçalves
1. Introduction ………………………………………………………………………………. 153
2. National Consumer Defense System: legal framework, agents and
mechanisms………………………………………………………………………………… 154
3. Challenges…………………………………………………………………………………… 158
4. Final considerations…………………………………………………………………….. 160
The principles that underpin the consumer relationship …………………………… 161
Thais Matallo Cordeiro Gomes
1. Principle of State Intervention or Governmental Obligation:
Established in articles 5, XXXII, and 170, V, both of the Brazilian
Constitution ……………………………………………………………………………….. 161
2. Principle of Vulnerability: This is the guiding principle of the
CDC, established in article 4, numeral I. …………………………………….. 162
3. Principle of Good Faith: This principle is written into the CDC, in
article 4, numeral III: ………………………………………………………………….. 163
4. Principle of information: Established in art. 6, III, of the Code. ….. 164
5. Principle of transparency: Taken from article 4 of the CDC. ………. 165
6. Principle of strict liability: Taken from articles 12 and 14 of the
CDC……………………………………………………………………………………………. 166

7. Principle of joint and several liability: This principle is contained
in the sole paragraph of article 7 of the CDC……………………………….. 166
8. Conclusion………………………………………………………………………………….. 167
How consumer relations are formed. Supplier and consumer concepts……… 169
Patrícia Helena Marta Martins and Anna Carolina Ribas Vieira Kastrup
1. Introduction. How a consumer relationship is formed………………… 169
2. The concept of the supplier………………………………………………………….. 170
3. The concept of the consumer………………………………………………………. 171
4. Conclusion………………………………………………………………………………….. 175
Offer and Advertising in Consumer Relationships…………………………………….. 177
Lucia Ancona Lopez de Magalhães Dias
1. Introduction……………………………………………………………………………….. 177
2. On the advertised offer and how it is binding upon the supplier …. 178
3. Misleading Advertising ………………………………………………………………. 180
4. Abusive Advertising…………………………………………………………………….. 181
5. Comparative Advertising ……………………………………………………………. 184
6. Civil liability for illicit advertising……………………………………………….. 185
Supplier liability for product and service flaws and harm caused ……………… 187
Laura Beatriz de Souza Morganti
1. Civil liability in Brazilian law………………………………………………………. 187
2. Civil liability within consumer relationships……………………………….. 188
3. Civil liability for the flaw in the product or service………………………. 188
4. Product or service liability (defect)……………………………………………… 190
Brazilian procedure for recalls…………………………………………………………………… 193
Maria Helena Ortiz Bragaglia
1. General Overview……………………………………………………………………….. 193
2. Recall. ………………………………………………………………………………………… 194
3. Conclusions. ………………………………………………………………………………. 202

Databases and consumer records………………………………………………………………. 203
José Inácio F. de Almeida Prado Filho, Rebeca Garcia e Daniela Coelho
A. Fernandes de Vasconcelos
1. Introduction……………………………………………………………………………….. 203
2. Databases vs. consumer records………………………………………………….. 204
3. Credit and consumer files: registering defaults for credit scoring…. 209
4. External control and legal instruments………………………………………… 210
5. Final Considerations…………………………………………………………………… 210
Brazilian Law and the Protection of Personal Information………………………… 213
Juliana Tedesco Racy Ribeiro
1. Brief history………………………………………………………………………………… 213
2. Information Protection under Brazilian Law……………………………….. 215
3. Final considerations…………………………………………………………………….. 222
Contractual protections provided in the consumer defense code; abusive
clauses and adhesion contracts…………………………………………………………….. 225
Carla Cavalheiro Arantes
1. Introduction……………………………………………………………………………….. 225
2. General rules regarding contractual protection for the consumer
(articles 46 – 50 of the CDC)……………………………………………………….. 226
3. Abusive Clauses (articles 51 and 53 of the CDC)…………………………. 229
4. Adhesion contracts (article 54 of the CDC)…………………………………. 231
5. Conclusion………………………………………………………………………………….. 233
Consumer e-commerce rights protection – considerations on dl 7962/13…. 235
Fabíola Meira de Almeida Santos
1. Introduction……………………………………………………………………………….. 235
2. The Consumer Defense Code and e-commerce…………………………… 237
3. Considerations about DL 7962/13……………………………………………….. 240
4. Conclusion …………………………………………………………………………………. 244

Administrative sanctions, and consumer protection and defense agencies:
the discrepancy between interpretations and the problem of double jeopardy……………………………………………………………………………………………………
245
Fabio Teixeira Ozi and Ligia Lima Godoy
Consumer Protection in Brazil: Individual and Collective Claims ……………. 255
Priscila David Sansone Tutikian and Amanda Celli Cascaes
Introduction………………………………………………………………………………………… 255
1. Overview of procedural consumer protection …………………………….. 256
2. The individual and collective protection of consumer rights ………. 261
3. Conclusion………………………………………………………………………………….. 265
Arbitration for consumer relations……………………………………………………………. 267
Luciana Goulart Penteado and Bruna Monique Vaccarelli
1. Brief overview of arbitration in Brazil………………………………………….. 267
2. Considerations regarding the use of arbitration in consumer relations…………………………………………………………………………………………….
268
3. Final Considerations…………………………………………………………………… 271